By | September 20, 2022
YouTuber admits to secretly leaking games industry after being caught

An image shows Dan Allen Gaming sitting in front of several Assassin's Creed protagonists.

Picture: Ubisoft / Dan Allen Gaming / Kotaku

It turns out that a Twitter account called TheRealInsider, the latest in a string of leakers posing as gaming industry insiders, was actually run by YouTuber Dan Allen Gaming. The account had convinced many in the scene that it was the real deal after carefully teasing which new Assassin’s Creed game would be revealed at Ubisoft’s Game Showcase 2022. But it now appears that Allen simply leaked the embargo, privileged information he received as an influencer. “I’m sorry to everyone for my actions,” he wrote on Twitter before deleting both accounts.

Allen has 189,000 subscribers to his YouTube channel, where he posts guides, interviews with voice actors and playthroughs of everything from Multiverse to Fire Ring. No one suspected him of secretly leaking industry marketing materials he received under embargo until he accidentally responded to someone who posed a question to TheRealInsider on Twitter as their main question Dan Allen Gaming account. After, BloombergJason Schreier combed through past tweets from both accounts and discovered plenty of overlap.

“If this is legit – and looking through both accounts they certainly seem to be tweeting about the same game at the same time – that would explain how this”real insider’ knew AC codename,” Schreier wrote in a Discord comment. “He broke the embargo himself.”

But people didn’t have to speculate for long. Allen admitted it soon after and wrote an apology. “I am sorry to everyone for my actions,” it said. “I am ashamed and disappointed in myself. I will take some time to reflect on my bad decisions, which will never happen again. To everyone who has supported me over the years, I truly am [sic] sorry for letting you down.”

There’s a difference between when a journalist uncovers information they consider to be of public interest and presents it to the world, and when a person agrees to an embargo or an NDA, and a company shares information under the assumption that the details won’t be disclosed until a specified date and time.

TheRealInsider’s biggest claim to fame was the Ubisoft leakteased the Japanese open world RPG called Project Red and several others Assassin’s Creed game four days before the official showcase, and before they were reported by Try HardGuides and later that day, Bloomberg. As Axio’s Stephen Totilo pointing out, it was the same day that Ubisoft informed the press about the showcase (Kotaku did not participate). But more often, the account has teased upcoming things as hands-on previews, as in the case of Square Enix Forbidden. This track record recently made TheRealInsider one of the matches in Game leaks and rumors subreddita popular watering hole for fans to speculate about upcoming releases based on industry reports and, more commonly, random tweets.

Allen’s outing comes within a week of the massive Grand Theft Auto VI leak and a Nintendo Direct where many rumored games failed again. It has spurred a renewed debate about the value and ethics of leaking gaming industry secrets, which could steer the spectrum from where the next Fall out will occur if a studio has mistreated its employees. Many people are tired of the rumor mill, and developers and marketing specialists are understandably not fans of seeing their work discussed online outside of their control, especially when it revolves around incomplete or incorrect information. Does that mean it will end soon? Consider me doubtful.

Read more: Rockstar Responds to “Illegal” GTA 6 Leak as the messy aftermath continues

Coincidentally, the first outlet to break the news about TheRealInsider was a new publication by industry insider Tom Henderson called, what else, Insider game. While some were critical of the name, which is even referenced on the About page where sources are encouraged to “become an insider” by reaching out, the site broke immediately after launching yesterday when too many people tried to visit it at once. Answered a clear fan“Damn criticism, see you on the inside.”

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