Office Space, the 1999 cult hit comedy that helped millions of office drones vent their frustrations with work life, is making a comeback.
American retail giant Walmart is reviving the film with a new ad campaign, using the talents of actors Gary Cole, who plays corporate executive Bill Lamberg, and Ajay Naidu, who plays rebellious tech worker Sameer Naginanajar. Although at the end of Mike Judge’s film their workplace, the soulful Initech house, burns down, they both return to work doing many of the same things they did two decades ago.
When the movie “Office Space” first came out, it “wasn’t as well received as it should have been,” Naidu said in an interview. But thankfully, “the advent of DVD and new ways of watching things spoke volumes for a generation and what they did and didn’t have to look forward to when they went to work.”
Walmart is trying to create a new image of “Monday Matters”, which affects many nine-to-five people every week and which serves as an important theme for the film, the pain in the workplace, which shows the strong Peter Gibbons and his efforts. Initech to navigate around all the rules and regulations of life. The new reason to celebrate the first business day of the week, at least from the point of view of the retailer, is that most of the holiday-selling efforts go there. Walmart has in recent years tried to expand the concept of “Black Friday,” the one-day retail sale that takes place the day after Thanksgiving, into the broader pre-holiday season. Many of the sales and deals appear online – early in the week.
“We know customers want to shop early for discounts, and they want to shop for discounts often,” said Casey Casey Schleibaugh, Walmart’s vice president of product marketing and strategy.
Walmart isn’t the only big advertiser—in 2015, It will spend $1.67 billion on mainstream media advertising by 2021, according to ad spend watchdog Kantar — a powerhouse of TV and film properties since the 1990s. Earlier this year, General Motors revived the HBO series “The Sopranos” (which debuted in 1999) for a few moments in a Super Bowl ad, and tapped that decade’s “Austin Powers” movies to hit on electric vehicles.
The “Office Space” commercials will appear every Monday in November, as well as in commercials on broadcast TV and in movie theaters, Schleibaugh said.
Fans may also get a surprise. One of the running gags involved in the film was the scene where Michael Bolton, played by actor David Herrmann, was compared to a famous singer of the same name. According to the real Bolton, the joke stuck — so much so that he often encountered fans of the film at autograph signings for new releases, asking them to sign a DVD copy of “Office Space.” “I feel like I’m more into that fan base than I know,” he said.