The 0-0 draw between the USA and England at the World Cup was a huge draw for Fox Sports on Friday, drawing more than 15.3 million viewers and setting a record for the most-watched men’s soccer game on American television.
The 90-minute battle peaked with 19.64 million viewers from 3:30 p.m.-3:45 p.m. ET. The match average was strong, beating the record 14.51 million who tuned in to watch Brazil beat Italy at the 1994 World Cup in the US.
In the year When Team USA faced Portugal in the 2014 World Cup, viewership was up significantly compared to the USA game, Fox Sports said. The ESPN-carried game averaged 13.77 million viewers for the game itself on Fox, although in Although it was widely reported as 18.2 million in 2014. With the inclusion of nearly 6 million viewers from Univision’s Spanish-language coverage, the number of viewers increased to 24.7 million.
At this point, the 2022 World Cup rights are a huge investment for Telemundo and Fox Sports.
Fox Sports Group USA’s top domestic markets to handle English are Kansas City, with an 8.5 household rating and a 26 share; Hartford, Conn. (8.3/27); Boston (8.0/25); Dallas (8.0/28) and Washington, DC (7.9/28).
The World Cup, which began on November 20 and will run until December 18, opened amid some controversy this year due to FIFA’s decision to host the event in Qatar. That means switching from the traditional midsummer schedule to a winter schedule to accommodate the region’s scorching summer heat. The questionable position of women in regional and other basic human rights issues has cast a shadow over the world’s biggest sporting event. Without a doubt, Fox Sports was happy to see a strong turnout for Team USA over the Thanksgiving weekend.