Overnights.tv reports that “The Crown” Season 5 brought in 1.1 million viewers on its opening day.
This number includes those who watched at least one episode of the latest season, which premiered on Netflix on November 9 at 8am local time in the UK.
The 1.1 million figure does not include viewers watching via laptop, tablet or mobile.
BARB figures show that 666,000 tuned in to watch the second episode and around 300,000 watched episode 3. Episode 4 drew 147,000 viewers, while Episode 5 dropped just under 100k to 66,000.
Around 100 viewers in the UK watched episode 10 on Wednesday – a figure believed to be the highest ever for the entire season on its first day.
By comparison, the total audience for the TV show “I’m Famous…Get Me Out of Here” on ITV was 7.9 million. “I’m Famous” premiered on Sunday and will air every night (except Saturday) for the next three weeks.
Given the mid-week box office, “The Crown” may see a bump in viewership over the weekend.
Netflix, which is often secretive when it comes to viewing figures, announced last month that it had officially registered with UK ratings body BARB (Broadcasters’ Audience Research Board). It’s a move many have anticipated with the launch of their new advertising standard.
Regardless of “The Crown’s” viewing figures, the show has become the streamer’s flagship offering, with Netflix boss Ted Sarandos telling the audience at its world premiere in London this week: “Since ‘The Crown’ premiered in 2016, it has been — pun intended — the crown jewel of Netflix, and we’ve been incredibly situation, we are incredibly proud,” he said.
Sarandos added: “This has truly been and continues to be the highlight of my personal and professional life. “And I’m incredibly grateful. [creator Peter Morgan’s] Vision and with the text. And I am incredibly, incredibly grateful for your friendship. Peter, thank you very much. “