Craig Gerber has extended his overall development deal with Disney-branded television, under which he is developing “Sofia the First.”
The original “Sofia the First,” created by Gerber, ran on Disney Junior from 2013 to 2018 and follows a young woman (Ariel Winter) who becomes a princess after her mother (Sarah Ramirez) marries the king of Enchantia (Travis Willingham). Racing takes place at the Royal Preparatory Academy, a school for princes and princesses of Enchantia.
In the year Along with creating “Sofia the First” in 2012 and the previous TV movie “Sofia the First: Once Upon a Princess,” Gerber is known for creating “Elena of Avalor” and “Firebuds” from 2018 to 2020. It started in September.
The “Sofia the First” spin-off is Gerber’s second development for Disney-branded television under the Electric Emu banner. He is also developing a series about a time-traveling treasure hunter who recovers lost family treasures with creator Kris Wimberly.
“Craig’s commitment to representing diverse characters and stories with messages of compassion, leadership and resilience is a hallmark of his work,” said Alyssa Sapir, senior vice president of development, series and strategy at Disney Junior. “His ability to tell fun, touching and meaningful stories that resonate with children and adults alike is unparalleled, and I look forward to continuing our partnership for many, many years to come.”
“I am thrilled to continue our creative partnership with both Alisa and Disney Brand Television,” said Gerber. “Together, we’ve produced three meaningful, diverse shows, and I’m looking forward to expanding the horizons of our collaboration and raising new voices. It’s especially exciting to return to the magical world of Sofia the First, where she started 10 years ago, and create a series that’s just as magical.”
Gerber is repped by APA and Goodman, Genow, Schenkman, Smelkinson, and Christopher.