Paramount Global Restructures advertising-sales team

By | November 3, 2022

Paramount Global is shaking up the way it meets Madison Avenue.

Karen Phillips, Chris Simon and David Lawenda have been given new roles under the team led by John Haley, who was named president of operations in September. The operations merged ad-sales teams in late 2019 to form Paramount Global, which focused on sales related to properties previously assigned to former CBS Corp. or Viacom Inc.

The new advertising sales team is being structured so that certain executives are assigned to work with separate media buying agencies. For example, Phillips now oversees Paramount’s relationships with Omnicom Media Group, Group M and Horizon Media, as well as new business development. Simon oversees relationships with Interpublic Group, Dentsu and Publicis. Lawenda will serve as chief digital advertising officer, overseeing Al’s digital sales efforts, including programmatic and local.

Some longtime team members oversee specific positions. John Bogus, who led the advertising sales efforts for CBS Sports, will continue to do so and report to Haley. So does Joe Mina, an executive who oversees ad sales for CBS News and late-night properties, as well as handling the company’s relationship with Dentsu. Lewis Carr will run ad sales for BET, and will report to both BET President Scott Mills and Haley. Dave Morris serves as chief client officer, focused on communicating with key clients about the broad Paramount media portfolio. and Linda Rene, responsible for CBS network and brand entertainment and client-delivered programming, overseeing prime-time advertising sales.

Haley, who joined the former Viacom Inc. in 2007, helped coordinate many of the company’s efforts to handle new TV commercials. He oversaw efforts to sell a growing inventory of advertising based on consumer data, as well as “targetable” ads on the CBS broadcast network that were sent only to segments of the general audience. It is part of Open AP, an industry consortium tool that aims to help advertisers create defined audience segments that span across multiple media companies. Halley serves as chairman of that operation.

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