And now for something no one saw coming: EVGA, one of the most prominent third-party manufacturers of PC graphics cards, and a favorite brand among PC gamers for quality parts and reliable warranties backed by solid customer service, is ending its long-standing relationship with Nvidia. Additionally, the company reportedly said it will also not pursue partnerships with rival silicon giants such as AMD or Intel. Looks like EVGA is done with GPUs only.
Kotaku have contacted EVGA for comment.
News of EVGA’s seemingly sudden decision to stop making GPUs broke via the popular YouTubers GamersNexus and Jayztwocents. Personalities from both channels say they were invited to a private meeting with EVGA staff, including CEO Andrew Han. In the meeting, EVGA reportedly stated its desire and intention to break away from Nvidia, citing several frustrations with the partnership.
These sore spots mostly revolve around what Han describes as Nvidia’s reluctance to share important information about its products with partners until that same information is made publicly available, often on stage at a press conference; that they believe Nvidia is undercutting partners like EVGA by selling their own “Founders’ Edition” cards at a lower price; and a feeling among partners that Nvidia simply doesn’t value their patronage.
GamersNexus has a very thorough summary of the meeting and this news its video.
EVGA’s top management made its decision to break away from Nvidia back in April, but kept the decision strictly confidential. Although EVGA, a company so often known and valued for good GPUs and reliable customer service, is exiting the GPU market, the company is said to intend to continue in business. However, it will not expand into new product categories, GamersNexus reports. And while the company makes and sells other PC components like motherboards, cases and power supplies, the loss of the GPU side of its business is likely to pose challenges for its 280 global employees.
GamersNexus’ Steve Burke reports that EVGA is looking to reallocate staff to different projects to keep everyone employed. The company laid off 20 percent of its Taiwan employees earlier this year, and now several people whose jobs solely revolved around GPU manufacturing and development don’t have an obvious job to perform.
While EVGA will continue to sell RTX 30-series cards, it expects to run out of stock by the end of the year, and will be hanging on to an additional stock to service warranties and repairs. EVGA’s pledging to honor warranties for existing customers of those cards.
Today is a bittersweet day for PC gamers, as EVGA’s presence in the GPU arena will be sorely missed. On the flip side, the crypto-mining craze that has plagued the industry by buying up countless cards for mining rigs seems to be coming to an end. The prominent crypto Ethereum has finally , finally moved from the GPU-hungry “proof of work” algorithms that have contributed to the virtual decimation of available GPU stocks over the past two years. As you’ve probably noticed, GPUs are once again available for purchase and pricing has finally started to come back down to earth. With the Ethereum exchange, hopefully that trend will only accelerate.
#EVGA #popular #graphics #card #maker #part #ways #Nvidia #messy #breakup