Bravocon drove 7.3 million short-form streams across all platforms

By | November 1, 2022

This year’s BravoCon proved to be hunky-dory for NBCUniversal in terms of digital performance.

The Bravolebrity convention, which was put on hold after the start of 2019 due to the pandemic, was welcomed by 30,000 fans at the end of October 14 in New York City. Difference BravoCon has driven 7.3 million short-form streams across all platforms, including, Twitter, Instagram, YouTube and one app, clearly showing a 25 percent increase in short-form streams on their website since 2019.

Over 400 video assets have been published across all platforms, including 98 curated videos and a Twitter live stream. In addition, non-video editorials such as Bravo’s Daily Dish and live blogs received more than three million page views. More than 6.2 million messages were distributed across email, SMS and push notifications before, during and after the three-day event.

With dozens of panels, meet-and-greets, installations, a Bravolab bazaar and more, Bravocon made its mark on social media, garnering more than 85,000 mentions and nearly 1.36 billion views during the convention. Compared to the 2019 edition, social media engagement increased by 377%, impressions increased by 126%.

Of course, one of the most popular points of discussion on social networks and at the convention was the latest season of “The Real Housewives of Beverly Hills” that sparked a conflict between Lisa Rinna and Kathy Hilton, with Hilton’s sister Kyle Richards in the middle. The drama centers on a season-ending trip to Aspen, during which Hilton has a meltdown. Reena Hilton has made negative comments about all the cast members, especially her sister Richards. From there, reports began to leak that Hilton had used gay slurs while at the Aspen Club.

In an interview with Difference At Bravocon, Hilton shot back at Rinna’s version of events. “Let’s put it this way: What I said was not what Lisa said,” she said. “I was in shock. That’s why it dragged on for so long.

The whole drama, where some fans are calling for Rinna to be fired from the franchise, was seen during the BravoCon “Beverly Hills” panel, when Rinna greeted Bo from the crowd. But speaking to reporters on the red carpet after the panel, she replied, “We’re the No. 1 show on cable and television, and I’m a rockstar.”

Category: tv

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