Alyssa Sapir has been promoted to head of content for Disney Junior.

By | November 5, 2022

Alyssa Sapir has been promoted to senior vice president of development, series and strategy for Disney Junior.

Sapir has served in the role on an interim basis since March following the departure of Joe D’Ambrosia. In his current permanent role, Sapire leads all content for the preschool age brand. She will report to Io Davis, President of Disney Brands Television.

Sapire now has control over Disney Junior’s content, including strategic control of development, current and acquired linear and streaming programming. She works closely with Disney Media Entertainment and Distribution to identify, develop and expand Disney Junior franchise opportunities by extending the Disney Junior brand to consumers across multiple touch points.

Additionally, Sapire announced its new executive team in development and current affairs. Vice President of Development Kim Berglund will lead development for Disney Junior, overseeing all series, specials and shorts, including identifying new creative talent. Diane Ikemiashiro and Lori Mozilo, both current series vice presidents, now lead the brand overseeing all series, specials and shorts.

“Alyssa is an empowered champion of storytelling and the perfect leader for the Disney Junior brand,” Davis said. “She has assembled a best-in-class team and developed an incredibly strong content slate with one big goal: to create magical, memorable stories that delight, spark curiosity and live on in the hearts of young audiences everywhere.”

Sapir joined Disney in 2016. During her time at Disney Junior, she worked on shows such as “Young Jedi Adventures”, “Doc McStuffins” stop shorts. “SuperKitties,” “Kindergarten: The Musical,” a new “Winnie the Pooh” short series and more. Sapir’s team founded The Writer’s Clubhouse, an initiative designed to engage, develop and educate the most experienced talent to become the next generation of preschool storytellers.

Prior to Disney, Sapire was vice president of development and programming for FremantleMedia Kids & Family Group. She also spent 10 years at Nickelodeon, where she helped launch Noggin and Tinnick. She was also a producer at Scholastic.

“It’s an honor to contribute to a brand that plays such an important role in the lives of so many,” said Sapir. “Looking to the future, we will continue to evolve to find Disney Junior where they are, taking nearly 100 years of magical stories from The Walt Disney Company to inspire the imaginations of preschoolers and their families.”

“Kim, Lori and Diane bring diverse creative perspectives, connections to the best and brightest creative talent, and a great respect and care for our audiences on Disney Jr. every day,” she continued. “They’ve all been incredible partners to me, and I’m excited to see them expand their leadership roles.”

Category: tv

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